Jabeen, S., Slade, H., Alkashami, M., Akbar, M., & Riaz, A. R. (2025). Revolutionizing Customer Engagement: The Synergy of Big Data Analytics and AI-Driven Chatbots. Environment and Social Psychology, 10(11), ESP-3589. https://doi.org/10.59429/esp.v10i11.3589