SHAHIDI HAMEDANI, Sharareh ; CHENG SIANG, Liew; BASHIR ELNEWIRI, Moyyed Abbas; BABANEJADDEHAKI, Ghazaleh; ASLAM, Sarfraz. The role of attention span in neuromarketing: A social psychological exploration of multi-sensory engagement among generation Z. Environment and Social Psychology, [S. l.], v. 10, n. 6, p. ESP-3731, 2025. DOI: 10.59429/esp.v10i6.3731. Disponível em: https://esp.as-pub.com/index.php/esp/article/view/3731. Acesso em: 20 jan. 2026.