CHRISTINE MARIE B. FERNANDEZ; DAISY MAY DR. REAMICO; JASON V. CHAVEZ; SHANELAIMA BANGAHAN; MARICAR P. RELLON. Dominant tourism behaviors of Gen Z as precursor to consumer-driven branding of hospitality enterprises. Environment and Social Psychology, [S. l.], v. 10, n. 8, p. ESP-3908, 2025. DOI: 10.59429/esp.v10i8.3908. Disponível em: https://esp.as-pub.com/index.php/esp/article/view/3908. Acesso em: 14 may. 2026.