OMAR HASAN AHMED; NADIA TAREQ AHMED; SAMER ADEL ABD HUSSEIN; SABAH ABDUL WAHHAB ABDUL RAZAAQ AL-NUIAMI; FARIS ABDUL KAREEM KHAZAL. Building Brand Equity Through Sustainable and Experiential Marketing. Environment and Social Psychology, [S. l.], v. 11, n. 1, p. ESP-4001, 2026. DOI: 10.59429/esp.v11i1.4001. Disponível em: https://esp.as-pub.com/index.php/esp/article/view/4001. Acesso em: 24 feb. 2026.