ZHANPENG XU; MUANGMEE CHAIYAWIT; MEEKAEWKUNCHORN NUSANEE; SATTABUT TATCHAPONG. Marketing strategy model influences on profitability improvement in urban commercial banks in China. Environment and Social Psychology, [S. l.], v. 10, n. 10, p. ESP-4218, 2025. DOI: 10.59429/esp.v10i10.4218. Disponível em: https://esp.as-pub.com/index.php/esp/article/view/4218. Acesso em: 20 jan. 2026.