MARTI W. GREGORIO; JASON V. CHAVEZ. Building Confidence, Building Brand: Understanding Institutional Confidence and Brand Equity in Higher Education through University Quality and Strategic Branding. Environment and Social Psychology, [S. l.], v. 10, n. 11, p. ESP-4253, 2025. DOI: 10.59429/esp.v10i11.4253. Disponível em: https://esp.as-pub.com/index.php/esp/article/view/4253. Acesso em: 22 nov. 2025.