BAOYIN HU; QISTINA DONNA LEE ABDULLAH. The interplay of cultural environment and individual psychology: How festival branding fosters loyalty through social word-of-mouth. Environment and Social Psychology, [S. l.], v. 11, n. 2, p. ESP-4503, 2026. DOI: 10.59429/esp.v11i2.4503. Disponível em: https://esp.as-pub.com/index.php/esp/article/view/4503. Acesso em: 27 mar. 2026.