He, Changhua, Norliana Hashim, Syafila Kamarudin, Mengyao Yu, and Lijun Shi. 2024. “Mediating Effect of Emotional Response Between streamers’ Characteristics and Consumer Purchase Intention in E-Commerce Live Streaming”. Environment and Social Psychology 9 (8). https://doi.org/10.59429/esp.v9i8.2931.