Christine Marie B. Fernandez, Daisy May Dr. Reamico, Jason V. Chavez, Shanelaima Bangahan, and Maricar P. Rellon. 2025. “Dominant Tourism Behaviors of Gen Z As Precursor to Consumer-Driven Branding of Hospitality Enterprises”. Environment and Social Psychology 10 (8):ESP-3908. https://doi.org/10.59429/esp.v10i8.3908.