Zhanpeng Xu, Muangmee Chaiyawit, Meekaewkunchorn Nusanee, and Sattabut Tatchapong. 2025. “Marketing Strategy Model Influences on Profitability Improvement in Urban Commercial Banks in China”. Environment and Social Psychology 10 (10):ESP-4218. https://doi.org/10.59429/esp.v10i10.4218.