Marti W. Gregorio, and Jason V. Chavez. “Building Confidence, Building Brand: Understanding Institutional Confidence and Brand Equity in Higher Education through University Quality and Strategic Branding”. Environment and Social Psychology 10, no. 11 (November 20, 2025): ESP-4253. Accessed November 22, 2025. https://esp.as-pub.com/index.php/esp/article/view/4253.