Dear Colleagues,

The Special Issue "Psychological Factors in Political, Business, and Social Marketing: Theory and Digital Applications" explores the intersection of psychology, marketing, and technology in political, business, and social contexts. It aims to compile cutting-edge empirical research findings, theoretical propositions, and practical recommendations from case studies and researchers worldwide. The focus is on psychological factors influencing marketing strategies across various domains, with particular emphasis on their application in the digital age. Contributors are invited to submit papers examining the theoretical foundations and practical implementations of psychological principles in marketing, especially in political campaigns, business strategies, and social initiatives. The issue will highlight innovative approaches that leverage digital technologies to enhance marketing effectiveness while considering psychological and social impacts. By bringing together diverse perspectives from global scholars and practitioners, this special issue seeks to advance academic understanding and provide actionable insights for professionals in marketing, politics, and social development. The goal is to foster sustainable benefits through the synergy of psychology, marketing, and digital innovation across political, business, and social spheres.

We welcome a diversity of articles, including conceptual and empirical studies, reviews, critical commentaries, and meta-analyses, for submission to this Special Issue. We encourage submissions from various disciplines that address topics within the scope of educational psychology, such as learning processes, motivation, assessment, and interventions that support effective teaching and learning.

Prof. Dr. Kittisak WONGMAHESAK 

Leading Guest Editor

Prof. Dr. Fazida KARIM

Prof. Dr. Pannee SUANPANG

Dr. Waris Ali Khan

Guest Edtors