Environment and Social Psychology

Abstract This study examines how artificial intelligence (AI) influences trust and skills-acquisition pace in environmental science instruction, a field increasingly shaped by digital tools yet understudied in terms of ethical and pedagogical impact. Guided by two research questions, it investigates (1) the trust-related concerns instructors face when integrating AI, and (2) the perceived effects of AI on students’ learning pace. Drawing on Human-Centered AI principles and Mindset Theory, the research involved semi-structured interviews with 25 college instructors in Eastern Visayas, Philippines. Thematic analysis revealed key concerns about reliability, algorithmic bias, and the erosion of interpersonal dynamic s, balanced by recognition of AI’s potential for adaptive instruction, real-time feedback, and STEM engagement. Educators emphasized that trust in AI is shaped by transparency, ethical awareness, and the instructor’s openness to innovation. They also warned that unequal digital access and superficial engagement can limit AI’s educational impact. The findings suggest that meaningful integration depends on balancing AI’s technical advantages with pedagogical control, equity, and critical reflection. This study affirms that AI is most effective when positioned not as a replacement, but as a supportive and transparent tool in the instructional process.

Abstract With intensifying global tourism competition, understanding how destination image influences tourist behavioral intentions has become a critical concern for academic and practical communities. Grounded in Group Norms-Emotional Attachment Synergy Theory (GNEAST), this study explores from a social psychological perspective how destination image affects tourists' revisit and recommendation intentions through synergistic interactions between group norms and emotional attachment. Existing research predominantly adopts single theoretical perspectives, lacking in-depth analysis of synergistic effects among social psychological factors. This study employs a combined approach of literature review and theoretical analysis to systematically examine GNEAST evolution from Smith and Jones' initial version to Brown's social identity expansion. Findings reveal that group norms alone explained 23.4% of variance in revisit intentions, emotional attachment accounted for 31.7%, while their synergistic effect contributed an additional 15.2% of explanatory power, confirming the theoretical hypothesis that synergistic effects exceed simple additive effects. Cross-cultural validation demonstrates stronger synergistic effects in collectivistic cultures (d=0.78) compared to individualistic cultures (d=0.42), revealing cultural factors as important moderators. Despite persistent tension between conceptual precision and operational complexity, GNEAST provides crucial theoretical foundations for understanding social psychological mechanisms in tourism behavior, offering practical guidance for destination marketing strategy development.

Abstract With the rapid development of digital technologies, intelligent generation of game narratives has become a crucial research direction in artificial intelligence and game design fields. However, existing algorithms lack deep understanding of group psychological mechanisms and struggle to generate authentic and credible multi-character interaction scenarios. Based on social proof effect theory, this study constructs an innovative multi-character interaction group behavior simulation algorithm aimed at enhancing the coherence, authenticity, and user experience of game narratives. The research employs a methodology combining theoretical modeling, algorithm design, and empirical validation. First, an "Environment-Cognition-Society-Behavior" quaternary interaction theoretical framework is constructed, providing in-depth analysis of environmental factors' influence mechanisms on group behavior, including the operational patterns of spatial layout, environmental complexity, and contextual cues. Second, the dynamic evolution mechanisms of social proof effects are systematically explored, revealing the inverted U-shaped relationship between group size and influence propagation, the S-shaped temporal curve characteristics of group behavior convergence, and the moderating role of individual differences in environmental adaptation. Building upon this foundation, a narrative generation algorithm based on Graph Neural Networks and Multi-Agent Reinforcement Learning is designed and implemented. Through the collaborative operation of a social proof intensity calculation engine, multi-character decision coordinator, and dynamic narrative generator, high-quality adaptive narrative creation is achieved. Through large-scale user experience testing involving 180 participants, the study validates the algorithm's effectiveness: compared to traditional methods, narrative logical consistency improved by over 40%, character behavior credibility scores reached 8.5 points, overall user immersion increased by 45%, average gameplay duration increased by 68%, and replay rate reached 73.2%. Algorithm performance testing demonstrates an average response time of only 127 milliseconds, memory usage reduced by 39.8%, CPU utilization decreased by 50.4%, exhibiting excellent scalability and system stability that fully meets industrial-grade application requirements. The research achievements not only provide crucial support for technological innovation in the gaming industry but also establish foundations for application expansion in education and training, social governance, mental health, and other fields, possessing significant theoretical value and broad practical application prospects. This study successfully validates the tremendous potential of psychological theories in artificial intelligence algorithm design, opening new pathways for interdisciplinary integration research.

Abstract Previous literature suggests that strong brand communities and brand love can influence electronic word of mouth (eWOM) and brand loyalty. Although consumer bonding within communities is known to generate positive outcomes for brands, the mediating role of brand love in this relationship remains unclear. This pilot study examines the mediating role of brand love in the relationship between brand community, eWOM, and brand loyalty. Data were collected through a self-administered survey using a non-probability convenience sampling method. The study involved 100 online gamers as participants. Data analysis was conducted using SPSS version 23.0, with mediation testing performed through Hayes' PROCESS macro. The results show that brand love partially mediates the relationship between brand community and both eWOM and brand loyalty. This study offers theoretical insights into the emotional mechanisms that link brand community participation with consumer behavioral outcomes, contributing to the growing literature on brand community dynamics.

Abstract This study employs environmental psychology and social psychology theoretical frameworks to systematically investigate how the philosophical heritage of modern Chinese thinkers influences contemporary environmental behavior patterns through social mentality formation mechanisms. Through in-depth analysis of representative thinkers including Confucius, Laozi, Sun Yat-sen, Mao Zedong, and contemporary philosophical innovators, this research reveals the intrinsic connections and interactive mechanisms between traditional Chinese philosophical thought and modern environmental consciousness. The findings demonstrate that Confucian concepts of "harmony between heaven and humanity" significantly promote environmental ethical behavior and sustainable development practices through moral identity formation and collective environmental responsibility cultivation. Daoist philosophy of "following the way of nature" effectively facilitates spontaneous pro-environmental behavior formation through intrinsic environmental motivation activation and ecological identity construction. The sinification process of Marxist ecological thought, particularly the concepts of "harmonious coexistence between humans and nature" and "ecological civilization construction," provides theoretical support and psychological foundations for collective environmental action and environmental governance modernization. Contemporary thinkers' philosophical innovations based on traditional wisdom, including the localization of ecopsychology, digital-era environmental communication theory, and environmental mindfulness awareness theory, offer culturally adaptive psychological intervention solutions for addressing complex environmental challenges. Comparative analysis reveals that characteristics emphasized in Chinese philosophical traditions, such as collectivism, harmony concepts, and gradual cultivation, complement Western individualistic environmental psychology models, providing diversified pathways for global environmental behavior change. Cross-cultural perspective analysis shows that the environmental philosophical heritage of Chinese thinkers not only influences environmental ideology and behavior patterns in Chinese society but also provides important cultural resources and theoretical support for international environmental cooperation, environmental education, and sustainable development practices, demonstrating significant contemporary value and global significance.

Abstract Mood state is an important component of mental health, and its evaluation requires valid and reliable instruments adapted to the sociocultural context of application. The present study evaluated the psychometric properties of the mood states assessment scale (MSAS) in the Peruvian population. An instrumental design was used with a sample made up of adolescents, young people, adults and older adults (2220), collected during the last semester of 2024. A confirmatory factor analysis was applied, confirming the structure of four dimensions: depression, anxiety, joy and hostility, evidencing an adequate adjustment (χ2(98) = 2186.15; CFI = .989; TLI = .987, RMSEA = .069; SRMR = .047), and for the reliability of the scale, values from .90 to .95 (Cronbach's Alpha and Omega) were found in the dimensions of the scale. Therefore, it is concluded that the MSAS is presented as a brief, reliable and theoretically sound instrument for emotional assessment in the Peruvian population.

Abstract Understanding how tourism-seeking behaviors influence travel decisions is essential to designing effective marketing strategies. This qualitative exploratory study examined the motivations, preferences, and digital responses of frequent travelers to assess how this shapes their destination choices and perceptions of tourism promotions. Data were gathered through semi-structured interviews with 28 participants who travel for leisure at least three times annually. Reflexive thematic analysis revealed four dominant behavioral patterns: the preference for nature-based and emotionally restorative travel; the integration of work trips with leisure; the influence of personal and cultural values; and the reliance on authentic, visual, and relatable digital content. Participants consistently favored tourism campaigns grounded in real experiences, practical messaging, and emotional storytelling over polished advertisements. Theoretically, the findings contribute to tourism behavior theory by reinforcing the emotional, identity-driven, and digitally influenced nature of modern travel decisions. Strategically, the study proposes a refined model for marketing innovation that emphasizes experiential authenticity, digital resonance, and adaptive storytelling in campaign design. These insights underline the need for tourism marketers to create content that aligns with travelers’ emotional states, digital habits, and lifestyle values. However, this study was limited by its sample scope and demographic focus, which may not capture broader trends across less frequent travelers or different cultural contexts. Future research should explore comparative behaviors across age groups, regions, and travel types to enhance the generalizability and depth of strategic insights for tourism marketing. This paper addresses a gap in tourism behavior literature: how emotional needs, cultural values, and digital media co-influence travel decisions and marketing receptivity. It aims to understand the behavioral logic underlying destination choice and content engagement. Using a qualitative approach, it analyzes in-depth interviews to extract emergent themes and translate them into actionable insights. The paper contributes to theory and practice by offering a culturally grounded, emotionally intelligent, and digitally relevant model of travel behavior.

Abstract Depression is a significant mental health challenge in Malaysia, yet limited and often outdated interventions persist. The profound social stigma surrounding depression and conservative cultural norms in many Asian societies frequently hinder open dialogue and help-seeking. Recognizing this urgent need for culturally appropriate alternatives, this paper proposes a novel intervention for individuals with depressive symptoms in Malaysia, centered on expressive art therapy. Expressive art therapy is considered less confrontational and emotionally provoking, making it a potentially suitable approach for Asian populations. This intervention draws upon the Expressive Therapies Continuum (ETC), a framework positing that different expressive activities engage distinct visual information processing levels. Intriguingly, a theoretical alignment was identified between depressive symptoms measured by the Beck Depression Inventory (BDI) and ETC components: cognitive depressive symptoms with the Cognitive ETC, affective depressive symptoms with the Affective ETC, and somatic depressive symptoms with the Sensory ETC. This compelling replication suggests a powerful potential for integration. Therefore, this paper introduces a new ETC-based intervention designed to be culturally sensitive and accessible, offering a more effective therapeutic pathway for individuals experiencing depression in Asia

Abstract This study investigates the psychological mechanisms through which intercultural performance facilitates identity negotiation, using Stan Lai's Secret Love in Peach Blossom Land  as a case study to examine cultural identity construction in Chinese diaspora contexts. A mixed-methods design combined textual analysis with empirical investigation of audience responses across three participant groups: Chinese diaspora community members (n=108), non-Chinese audience members (n=108), and theatre studies scholars (n=108). Participants completed pre- and post-viewing assessments measuring cultural identity, intercultural sensitivity, and performance engagement, with 3-month follow-up data collected to assess sustained effects. Results confirmed all six-research hypotheses. Chinese diaspora participants demonstrated significantly higher identity flexibility scores (M=4.67) compared to non-Chinese participants (M=3.45) and theatre scholars (M=4.23), F(2,321)=47.32, p<.001, η²=.23. Viewing the performance produced significant increases in identity integration across all groups, with largest gains among Chinese diaspora participants (d=0.83). Cultural background emerged as the strongest predictor of cultural memory mediation effects (β=.42, p<.001), explaining 34.7% of variance. Strong positive correlations were found between identity flexibility and performance engagement (r=.67, p<.001). Thematic analysis revealed four distinct authenticity negotiation strategies, with Chinese diaspora participants employing hybrid and performative approaches at significantly higher rates . The findings demonstrate that intercultural performance functions as an "identity technology," providing structured opportunities for cultural identity exploration and integration. Findings indicate that theatre experience causes durable changes in psychology, which, in turn, justifies using it in multicultural learning and in therapeutic practice. The study becomes instrumental in adding empirical support to performance studies theories, and it provides novel models of insight into the process of negotiating the identity of the diaspora.

Abstract Faculty members experience multifaceted stress due to the convergence of teaching, research, institutional service, and student mentorship obligations. This study explores the emotional and professional consequences of such stressors and analyzes the coping mechanisms employed by faculty to manage these ongoing challenges. Employing a qualitative exploratory design, semi-structured interviews were conducted with 25 Faculty members across various academic ranks. Thematic analysis revealed two primary domains: the emotional exhaustion resulting from institutional pressures, and the strategies faculty employ to sustain their well-being. Participants reported a cycle of chronic fatigue, reduced teaching engagement, and diminished job satisfaction, often exacerbated by administrative burden and lack of institutional recognition. While individual coping mechanisms such as time management, boundary-setting, and collegial support provided some relief, their effectiveness was limited in the absence of systemic support. The findings underscore the urgent need for sustained, policy-driven interventions that prioritize faculty well-being to prevent burnout and ensure the continuity and quality of education and related programs.

Abstract In the context of deepening globalization, global citizenship education (GCE) serves as a crucial pathway for cultivating citizens with global perspectives and cross-cultural competencies, with its underlying social psychological mechanisms increasingly attracting scholarly attention. This study employs bibliometric methodology to systematically analyze cultural adaptation and identity construction mechanisms in the field of global citizenship education, grounded in environmental psychology and social identity theory frameworks. Through retrieving 407 relevant publications from the Scopus database spanning 2002-2023, utilizing analytical tools including VOSviewer and Microsoft Excel, this research comprehensively examines the developmental trajectory of this field across five dimensions: publication trends, citation patterns, geographical distribution, international collaboration networks, and research foci. The findings reveal that GCE research has demonstrated a steady upward trend since 2013, reaching publication peaks during 2020-2021 amid the pandemic, reflecting urgent individual needs for identity reconstruction and cultural adaptation in global crisis contexts. Citation analysis indicates that 2016 represents a pivotal node of influence in this field, with both h-index and g-index reaching their peak values. Geographical distribution exhibits pronounced regional concentration characteristics, with multicultural nations including the United States, United Kingdom, and Canada maintaining dominant positions, demonstrating the facilitating effects of specific sociocultural environments on GCE research. While the international collaboration network spans 59 countries, it presents a fragmented landscape, with environmental and linguistic factors remaining significant constraints on transnational academic cooperation. Keyword co-occurrence analysis identifies four core research clusters: cosmopolitanism and social justice, sustainable development and human rights education, global education and civic competency, and globalization and higher education. This study elucidates the psychological mechanisms of cultural adaptation and dynamic processes of identity construction in global citizenship education, providing crucial theoretical foundations for understanding individual psychological adaptation strategies in multicultural environments, while simultaneously offering scientific guidance for GCE policy formulation, curriculum design, and teacher training, thereby promoting the organic integration of theoretical development and practical innovation in this field.

Abstract This study employs environmental psychology and social psychology theories to comprehensively examine the ethical dilemmas and cultural tensions arising from artificial intelligence image art within digital media ecosystems, focusing on the socio-psychological effects and value conflict resolution mechanisms. The research reveals that the emergence of AI art creates "normative disruption environments" that systematically challenge traditional creative authority, authenticity perceptions, and cultural value systems, generating multifaceted ethical dilemmas including copyright attribution, moral responsibility delineation, and algorithmic transparency concerns. Simultaneously, significant tensions arise between technological democratization processes and established cultural authorities, manifesting as intergenerational conflicts, cross-cultural adaptation disparities, and value system reconstructions. At the individual level, AI art catalyzes profound psychological adaptation processes among creators, including "distributed creative identity" reconstruction, "algorithmic agency negotiation," and "aesthetic schema rebuilding," while audiences confront fundamental adjustments to their aesthetic cognitive frameworks. The study further unveils multilayered value conflict resolution mechanisms, encompassing individual "ethical pluralism development," community "cultural hybridization formation," and institutional "adaptive norm emergence," demonstrating human society's remarkable cultural resilience and adaptive capacity under technological disruption. The research indicates that successfully addressing AI art challenges requires developing new forms of "digital cultural literacy" that encompasses not only technical competencies but also deep psychological understanding of how algorithmic systems influence cognition, emotion, and social relationships, ultimately pointing toward a future of human-AI collaborative creation that must be grounded in sophisticated balance between technological capabilities and human psychological needs.

Abstract This study examines the influence mechanisms of organizational commitment on innovative work behavior among Traditional Chinese Medicine (TCM) university faculty from a social psychology-driven perspective in China's southwestern region. Employing social identity theory, social exchange theory, and environmental psychology frameworks, the research investigates how TCM universities' unique institutional environments shape faculty organizational attachment and innovative capacity. A survey of fewer than 500 TCM teachers utilized validated instruments measuring organizational commitment (25 items) and innovative work behavior (15 items) on 5-point Likert scales. Results reveal significant demographic influences on organizational commitment, with teaching experience showing a curvilinear pattern peaking at 6-10 years (M=5.9181), salary demonstrating threshold effects with highest earners (28,000 CNY) exhibiting strongest commitment (M=5.1289), and educational background emerging as the most robust predictor with postgraduate faculty showing significantly higher commitment than undergraduate counterparts (F=9.1718, p=.000). Multiple regression analysis indicates innovative work behavior (β=0.482, p=.000) and organizational commitment (β=0.199, p=.091) collectively explain 45% of performance variance. The three-dimensional commitment structure encompasses emotional satisfaction (69% acceptance), professional strength (69.4% acceptance), and environmental adaptability (71.2% acceptance). Findings demonstrate that environmental factors and cultural preservation missions create synergistic conditions facilitating innovative behaviors through enhanced self-efficacy and professional identity alignment, contributing theoretical foundations for strategic human resource management in TCM education contexts.

Abstract This study focuses on 458 small and micro enterprises in China's software and infor-mation technology services sector. Using purposive sampling, data analysis was con-ducted through regression analysis and structural equation modeling (SEM) to explore the impact mechanisms of transformational leadership and organizational learning on non-R&D innovation, as well as the moderating role of innovation policies. The empir-ical results reveal that transformational leadership including establishing a vision, employee motivation, and individualized consideration significantly drives non-R&D innovation in technology application, process optimization, and market innovation of micro and small enterprises. This driving effect is realized through organizational learning as a key mediating mechanism. Innovation policies amplify the impact of transformational leadership on non-R&D innovation, but have a limited moderating effect on its interaction with organizational learning. This suggests policy tools more likely alleviate resource constraints over directly intervene internal learning process. This study has developed a model of "leadership—learning—innovation," to clarify the role of leadership in shaping organizational atmosphere and learning processes. These elements are the key in stimulating innovation when resource constraints could be the barrier for business development, which physically and psychologically support the business in organizational innovation and develop a theoretical guide for enterprises towards innovation. Furthermore, the findings would be useful for enterprises to en-hance innovation through leadership transformation and learning organizations, and for policymakers to improve policies for businesses in innovation corporation.

Abstract The Neighborhood Watch Scheme (Kawasan Rukun Tetangga, KRT), established in Malaysia in 1975, has been a pivotal initiative in enhancing community safety and fostering social cohesion among the Malaysia nation’s multi-ethnic population. This study examines the extent to which KRT activities contribute to strengthening inter-ethnic harmony and promoting the principles and objectives of the Rukun Negara, the Malaysia’s national philosophy aimed at creating a united, just, and progressive society. Adopting a quantitative research design, the study surveyed 245 residents from various KRTs across the Klang Valley (Kuala Lumpur and Selangor). Data analysis revealed a high level of integration of Rukun Negara principles within KRT activities, with an overall mean score of 4.584 and a standard deviation of 0.468. Furthermore, respondents demonstrated a very high level of understanding of the objectives of the Rukun Negara, reflected in a mean score of 4.336 and a standard deviation of 0.588. These findings indicate that KRT activities are not only enhance the community engagement but also serve as an effective medium for internalizing national values. Consequently, KRT can be regarded as an essential platform for promoting social harmony, reinforcing national identity, and building a cohesive multi-ethnic society in Malaysia. This underscores the significance of community-based initiatives in advancing nation-building efforts.

Abstract The digital divide continues to hinder educational opportunities for low-income students, limiting access to technology and digital resources. This study examines socioeconomic disparities in access to educational technology, identifies key barriers, and assesses strategies to bridge the gap. This article synthesizes effective interventions by systematically analyzing literature, policy frameworks, and case studies, including infrastructure expansion, affordable technology programs, digital literacy training, and community-based initiatives. It also examines government policies and private-sector contributions to promoting digital equity. The findings offer a comprehensive understanding of current efforts, highlighting financial constraints and implementation hurdles. This study provides actionable insights for educators, policymakers, and stakeholders seeking to ensure equitable access to educational technology, thereby fostering inclusive and sustainable digital learning environments.

Abstract This systematic literature review (SLR) examines the growing significance of instructional leadership (IL) in enhancing teacher professional learning (TPL) for better school climate. Synthesizing findings from 31 peer-reviewed articles published between 2016 and 2025, selected through a rigorous PRISMA-based procedure and guided by three research questions: 1）What recent developments have occurred regarding the impact of instructional leadership on teacher professional learning? 2）How have instructional leadership strategies supported the enhancement of teacher professional learning and addressed key challenges? 3）What are the emerging directions for future research on instructional leadership in the context of teacher professional learning? The review addresses the fragmented understanding of IL’s role in TPL, explores strategies to overcome implementation challenges, and proposes future research directions. This study provides a comprehensive account of the dynamic influence of IL on teacher learning, offering a foundation for further empirical research and innovative policy development. Despite the increasing scholarly interest, notable limitations persist. Research remains predominantly concentrated in Asian contexts and largely reliant on quantitative methodologies, highlighting the need for more diverse and in-depth qualitative investigations, especially in underrepresented regions. Furthermore, theoretical integration regarding the mechanisms of IL’s impact remains underdeveloped. The review calls for future studies to explore contextual mediators, cross-cultural adaptations, and the long-term sustainability of instructional leadership practices to foster continuous teacher growth and educational advancement.