Dear Colleagues,

The field of consumer behavior and psychology has undergone a significant transformation in recent years with the advent of the digital age. The rise of digital technology has led to a paradigm shift in how consumers interact with brands and make purchasing decisions. Consumers now have access to more information, a wider range of products and services, and more opportunities for social connections and influence. This presents opportunities and challenges for marketers, who must navigate this complex environment to understand consumer behavior and effectively engage their target audiences.

The research on consumer behavior and psychology in the digital age does not comprehend how digital technology changes consumers' trust, preferences, loyalty, and decisions in online purchasing. While there has been some research on trust and privacy issues in digital interactions, a more in-depth analysis of the psychological factors that influence online buying behavior and repurchase intentions is still needed. For example, how do consumers balance the benefits of personalization and targeted marketing against their concerns about data privacy and security? How do social media and online reviews affect consumer perceptions of product quality and brand reputation? Exploring these questions can provide valuable insights for businesses seeking more effective marketing strategies and user experiences in the digital age.

Therefore, this special issue invites original research papers that explore the intersection of consumer behavior, psychology, and digital technology. We seek papers that shed light on the topics that may include, but are not limited to the following:

·       The impact of digital technologies on consumer behavior and decision-making processes

·       The Role of social media in shaping consumer attitudes and repurchase behavior

·       The Effect of online reviews and Ratings on Consumer decision-making and brand reputation

·       The influence of online advertising and marketing communications on consumer behavior

·       The Role of Personalization and Customization in shaping consumer preferences

·       The impact of social norms and cultural factors on consumer behavior in the digital age

·       The use of digital technologies to measure and analyze consumer behavior and preferences.

·       The role of trust and privacy concerns in online transactions and interactions

·       The use of gamification, virtual reality, and other digital techniques to influence consumer behavior

·       The psychological factors that influence online purchasing/repurchasing behavior and customer loyalty

·       The Impact of mobile devices and Apps on consumer behavior and Psychology

·       The ethics of using consumer data and digital techniques to influence behavior

·       The Influence of consumer online purchasing/repurchasing behavior on digital marketing strategies

We welcome diverse articles, such as conceptual and empirical studies, systematic reviews, critical comments, and meta-analyses, for submission to this Special Issue. Papers may adopt various methodological approaches, including quantitative, qualitative, and mixed methods. We will allow the submission of manuscripts from different disciplines, addressing topics related to the scope. Please note that all submissions will undergo a rigorous peer-review process to ensure their quality and relevance.

Dr. Fakhar Shahzad, Dr. Imran Khan and Dr. Muhammad Rafiq,

Guest Editors

Consumer behavior; Psychological influence; Online purchasing behavior; Customer loyalty; Customer trust; Digital Marketing; Personalization; Consumer attitude; Decision making