Published
2023-03-20
Issue
Section
Research Articles
License
The journal adopts the Attribution-NonCommercial 4.0 International (CC BY-NC 4.0), which means that anyone can reuse and redistribute the materials for non-commercial purposes as long as you follow the license terms and the original source is properly cited.
Author(s) shall retain the copyright of their work and grant the Journal/Publisher rights for the first publication with the work concurrently licensed since 2023 Vol.8 No.2.
Under this license, author(s) will allow third parties to download, reuse, reprint, modify, distribute and/or copy the content under the condition that the authors are given credit. No permission is required from the authors or the publisher.
This broad license intends to facilitate free access, as well as the unrestricted use of original works of all types. This ensures that the published work is freely and openly available in perpetuity.
By providing open access, the following benefits are brought about:
- Higher Visibility, Availability and Citations-free and unlimited accessibility of the publication over the internet without any restrictions increases citation of the article.
- Ease of search-publications are easily searchable in search engines and indexing databases.
- Rapid Publication – accepted papers are immediately published online.
- Available for free download immediately after publication at https://esp.as-pub.com/index.php/ESP
Copyright Statement
1.The authors certify that the submitted manuscripts are original works, do not infringe the rights of others, are free from academic misconduct and confidentiality issues, and that there are no disputes over the authorship scheme of the collaborative articles. In case of infringement, academic misconduct and confidentiality issues, as well as disputes over the authorship scheme, all responsibilities will be borne by the authors.
2. The author agrees to grant the Editorial Office of Environment and Social Psychology a licence to use the reproduction right, distribution right, information network dissemination right, performance right, translation right, and compilation right of the submitted manuscript, including the work as a whole, as well as the diagrams, tables, abstracts, and any other parts that can be extracted from the work and used in accordance with the characteristics of the journal. The Editorial Board of Environment and Social Psychology has the right to use and sub-licence the above mentioned works for wide dissemination in print, electronic and online versions, and, in accordance with the characteristics of the periodical, for the period of legal protection of the property right of the copyright in the work, and for the territorial scope of the work throughout the world.
3. The authors are entitled to the copyright of their works under the relevant laws of Singapore, provided that they do not exercise their rights in a manner prejudicial to the interests of the Journal.
About Licence
Environment and Social Psychology is an open access journal and all published work is available under the Creative Commons Licence, Authors shall retain copyright of their work and grant the journal/publisher the right of first publication, and their work shall be licensed under the Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).
Under this licence, the author grants permission to third parties to download, reuse, reprint, modify, distribute and/or copy the content with attribution to the author. No permission from the author or publisher is required.
This broad licence is intended to facilitate free access to and unrestricted use of original works of all kinds. This ensures that published works remain free and accessible in perpetuity. Submitted manuscripts, once accepted, are immediately available to the public and permanently accessible free of charge on the journal’s official website (https://esp.as-pub.com/index.php/ESP). Allowing users to read, download, copy, print, search for or link to the full text of the article, or use it for other legal purposes. However, the use of the work must retain the author's signature, be limited to non-commercial purposes, and not be interpretative.
Click to download <Agreement on the Licence for the Use of Copyright on Environmental and Social Psychology>.
How to Cite
Environmental Concerns, Green Consumption Value and Green Buying Intentions
Edward Markwei Martey
Marketing Department, Koforidua Technical University
George Dominic Kofi Mante
Marketing Department, Koforidua Technical University
Bernice KorKor Gligah
Faculty of Business and Management Studies, Koforidua Technical University
Patricia Crentsil
Faculty of Economics and Management, Sumy National Agrarian University
Angela Adofoa Twumasi
University of Environment and Sustainable Development
DOI: https://doi.org/10.18063/esp.v7.i2.1508
Keywords: Attitudes, Green, Food environment, Motives
Abstract
The research developed a framework to investigate the influence of green consumption value and green buying intentions using the behavioral reasoning theory to look at the gap between attitudes and intentions. A cross-sectional research design was used to collect data from 698 respondents in Ghana. The result shows a positive and significant association between buying green foods and attitudes toward green foods, and motive against buying green foods have a non-significant relationship with attitudes to green foods; there is a positive significant association between green consumption value and attitudes toward green foods, motives for buying green foods, and motives against buying green foods. The mediation of motives for buying green foods on green consumption value and attitudes to green foods is positive. Motives for buying green foods influence green buying intentions through attitudes toward green products. And mediation of motives against buying green foods on green consumption value and attitudes to green foods is negative and does not harm green buying intentions using attitudes to green foods. Governments must reward individuals or groups that protect the environment and also put together educated programs that spell out the consequences of a degraded environment to the nation.
Author Biography
Edward Markwei Martey, Marketing Department, Koforidua Technical University
marketingReferences
[1]. wrap. Wasting Food Feeds Climate Change: Food Waste Action Week Launches to Help Tackle Climate Emergency; 2021. Available from: https://wrap.org.uk/media-centre/press-releases/wasting-food-feeds-climate-change-food-waste-action-week-launches-help.
[2]. Laureti T, Benedetti I. Exploring Pro-Environmental Food Purchasing Behaviour: An Empirical Analysis of Italian Consumers. Journal of Cleaner Production 2018; 172: 3367-3378. https://doi.org/10.1016/j.jclepro.2017.11.086.
[3]. Global Footprint Network. EU Overshoot Day, Living beyond Nature’s Limits; 2019. Available from: https://www.footprintnetwork.org/content/uploads/2019/05/WWF-GFNEU-Overshoot-Day-report.pdf.
[4]. BARRON’S. Two-Thirds of North Americans Prefer Eco-Friendly Brands, Study Finds; 2020. Available from: https://www.barrons.com/articles/two-thirds-of-north-americans-prefer-eco-friendly-brands-study-finds-51578661728.
[5]. Wiedmann T, Lenzen M, Keyßer LT, Steinberger JK. Scientists’ Warning on Affluence. Nature Communications 2020; 11(1): 1-10. https://doi.org/10.1038/s41467-020-16941-y.
[6]. Greendex Survey. INDIAN CONSUMERS: Second Place; 2020. Available from: https://www.nationalgeographic.com/greendex/assets/dl/pdf/Indians.pdf.
[7]. Financial Express. Sustainability in India: To Achieve the UN’s SDG Goals, Youth Must Be Engaged Urgently; 2020. Available from: https://www.financialexpress.com/economy/sustainability-in-india-to-achieve-the-uns-sdg-goals-youth-must-be-engaged-urgently/1821023/.
[8]. Yan L, Keh HT, Wang X. Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief. Journal of Business Ethics 2021; 169(3): 499-516. https://doi.org/10.1007/s10551-019-04295-5.
[9]. mint. M&M to Invest ₹3,000 cr on Electric Vehicle Business in Next 3 Years 2021; 2021. Available from: https://www.livemint.com/companies/news/mm-to-invest-rs-3-000-cr-on-electric-vehicle-business-in-next-3-years-11618119458698.html.
[10]. Kautish P, Sharma R. Study on Relationships among Terminal and Instrumental Values, Environmental Consciousness and Behavioral Intentions for Green Products. Journal of Indian Business Research 2021; 13(1): 1-29. https://doi.org/10.1108/JIBR-01-2018-0013.
[11]. Jaiswal D, Kant R. Green Purchasing Behaviour: A Conceptual Framework and Empirical Investigation of Indian Consumers. Journal of Retailing and Consumer Services 2018; 41: 60-69. https://doi.org/10.1016/j.jretconser.2017.11.008
[12]. Usrey B, Palihawadana D, Saridakis C, Theotokis A. How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising. Journal of Advertising 2020; 14: 49(2): 125-140. https://doi.org/10.1080/00913367.2020.1712274.
[13]. Stern PC. New Environmental Theories: Toward a Coherent Theory of Environmentally Significant Behavior. Journal of Social Issues 2000; 56(3): 407-424. https://doi.org/10.1111/0022-4537.00175.
[14]. Ajzen I. The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes 1991; 50(2): 179-211. https://doi.org/10.1016/0749-5978(91)90020-T.
[15]. Sreen N, Purbey S, Sadarangani P. Understanding the Relationship between Different Facets of Materialism and Attitude toward Green Products. Journal of Global Marketing 2020; 33(5): 396-416. https://doi.org/10.1080/08911762.2020.1751370.
[16]. Yadav R, Pathak GS. Determinants of Consumers’ Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior. Ecological Economics 2017; 134: 114-122. https://doi.org/10.1016/j.ecolecon.2016.12.019.
[17]. Trivedi RH, Patel JD, Acharya N. Causality Analysis of Media Influence on Environmental Attitude, Intention and Behaviors Leading to Green Purchasing. Journal of Cleaner Production 2018; 196: 11-22. https://doi.org/10.1016/j.jclepro.2018.06.024.
[18]. Westaby JD. Behavioral Reasoning Theory: Identifying New Linkages Underlying Intentions and Behavior. Organizational Behavior and Human Decision 2005; 98(2): 97-120. https://doi.org/10.1016/j.obhdp.2005.07.003.
[19]. Chaudhary R, Bisai S. Factors Influencing Green Purchase Behavior of Millennials in India. Management of Environmental Quality: An International Journal 2018; 29(5): 798-812. https://doi.org/10.1108/MEQ-02-2018-0023.
[20]. Mishal A, Dubey R, Gupta OK, Luo Z. Dynamics of Environmental Consciousness and Green Purchase Behaviour: An Empirical Study. International Journal of Climate Change Strategies and Management 2017; 9(5): 682-706. https://doi.org/10.1108/IJCCSM-11-2016-0168.
[21]. Jansson J, Marell A, Nordlund A. Exploring Consumer Adoption of a High Involvement Eco-Innovation Using Value-Belief-Norm Theory. Journal of Consumer Behaviour 2011; 10(1): 51-60. https://doi.org/10.1002/cb.346.
[22]. Khan SN, Mohsin M. The Power of Emotional Value: Exploring the Effects of Values on Green Product Consumer Choice Behavior. Journal of Cleaner Production 2017; 150: 65-74. https://doi.org/10.1016/j.jclepro.2017.02.187.
[23]. Westaby JD. Behavioral Reasoning Theory: Identifying New Linkages Underlying Intentions and Behavior. Organizational Behavior and Human Decision Processes 2005; 98(2): 97-120. https://doi.org/10.1016/j.obhdp.2005.07.003.
[24]. Chatterjee S, Kumar P, Chatterjee S. Wavelet Analysis of Optical Signal Extracted from a Non-Contact. Renewable and Sustainable Energy Reviews 2022; 41.
[25]. Eagly AH, Chaiken S. The Advantages of an Inclusive Definition of Attitude. Social Cognition 2007; 25(5): 582-602. https://doi.org/10.1521/soco.2007.25.5.582.
[26]. Sreen N, Sadarangani PH, Gogoi BJ. Profiling Green Consumers through Culture, Beliefs and Demographics: An Indian Study. International Journal of Indian Culture and Business Management 2021; 19(2): 168-188. https://doi.org/10.1504/IJICBM.2019.101732.
[27]. ElHaffar G, Durif F, Dubé L. Towards Closing the Attitude-Intention-Behavior Gap in Green Consumption: A Narrative Review of the Literature and an Overview of Future Research Directions. Journal of Cleaner Production 2020; 275: 122556. https://doi.org/10.1016/j.jclepro.2020.122556.
[28]. Huang Y, Qian L. Understanding the Potential Adoption of Autonomous Vehicles in China: The Perspective of Behavioral Reasoning Theory. Psychology & Marketing 2021; 38(4): 669-690. https://doi.org/10.1002/ mar.21465.
[29]. Tandon A, Dhir A, Kaur P, et al. Behavioral Reasoning Perspectives on Organic Food Purchase. Appetite 2020; 154: 104786. https://doi.org/10.1016/j.appet.2020.104786.
[30]. Gan C, Wee HY, Ozanne L, Kao TH. Consumers’ Purchasing Behavior towards Green Products in New Zealand. Innovative Marketing 2008; 4(1): 93-102.
[31]. Shealy CN (editor). Making Sense of Beliefs and Values: Theory, Research, and Practice. New York: Springer Publishing Company; 2015.
[32]. Berger J. Signaling Can Increase Consumers’ Willingness to Pay for Green Products. Theoretical Model and Experimental Evidence. Journal of Consumer Behaviour 2019; 18(3): 233-246. https://doi.org/10.1002/cb.1760.
[33]. Nguyen LH, Nguyen HV. Materialistic Values and Green Apparel Purchase Intention among Young Vietnamese Consumers. Young Consumers 2019; 20(4): 246-263. https://doi.org/10.1108/YC-10-2018-0859.
[34]. Dhir A, Koshta N, Goyal RK, et al. Behavioral Reasoning Theory (BRT) Perspectives on E-Waste Recycling and Management. Journal of Cleaner Production 2021; 280: 124269. https://doi.org/10.1016/j.jclepro.2020.124269
[35]. Forbes. Five Ways That Plastics Harm the Environment (And One Way They May Help); 2018. Available from: https://www.forbes.com/sites/grrlscientist/2018/04/23/five-ways-that-plastics-harm-the-environment-and-one-way-they-may-help/?sh=6f01559067a0.
[36]. Haws KL, Winterich KP, Naylor RW. Seeing the World through GREEN-Tinted Glasses: Green Consumption Values and Responses to Environmentally Friendly Products. Journal of Consumer Psychology 2014; 24(3): 336-354. https://doi.org/10.1016/j.jcps.2013.11.002.
[37]. Claudy MC, Garcia R, O’Driscoll A. Consumer Resistance to Innovation—A Behavioral Reasoning Perspective. Journal of the Academy of Marketing Science 2015; 43(4): 528-544. https://doi.org/10.1007/s11747-014-0399-0.
[38]. Bonn MA, Cronin Jr JJ, Cho M. Do Environmental Sustainable Practices of Organic Wine Suppliers Affect Consumers’ Behavioral Intentions? The Moderating Role of Trust. Cornell Hospitality Quarterly. 2016; 57(1): 21-37. https://doi.org/10.1177/1938965515576567.
[39]. Kautish P, Paul J, Sharma R. The Moderating Influence of Environmental Consciousness and Recycling Intentions on Green Purchase Behavior. Journal of Cleaner Production 2020; 228: 1425-1436. https://doi.org/10.1016/j.jcle pro.2019.04.389.
[40]. Churchill Jr GA. A Paradigm for Developing Better Measures of Marketing Constructs. Journal of Marketing Research 1979; 16(1): 64-73. https://doi.org/10.1177/002224377901600110.
[41]. Armitage CJ, Conner M. Distinguishing Perceptions of Control from Self-Efficacy: Predicting Consumption of a Low-Fat Diet Using the Theory of Planned Behavior. Journal of Applied Social Psychology 1999; 29(1): 72-90. https://doi.org/10.1111/j.1559-1816.1999.tb01375.x.
[42]. McCarty JA, Shrum LJ. The Recycling of Solid Wastes: Personal Values, Value Orientations, and Attitudes about Recycling as Antecedents of Recycling Behavior. Journal of Business Research 1994; 30(1): 53-62. https://doi.org/10.1016/0148-2963(94)90068-X.
[43]. Koller M, Floh A, Zauner A. Further Insights into Perceived Value and Consumer Loyalty: A “Green” Perspective. Psychology & Marketing 2011; 28(12): 1154-1176. https://doi.org/10.1002/mar.20432.
[44]. Kushwah S, Dhir A, Sagar M. Understanding Consumer Resistance to the Consumption of Organic Food. A Study of Ethical Consumption, Purchasing, and Choice Behaviour. Food Quality and Preference 2019; 77: 1-14. https://doi.org/10.1016/j.foodqual.2019.04.003.
[45]. Eco Watch. The Environmental and Human Cost of Making a Pair of Jeans; 2018. Available from: https://www.ecowatch.com/environmental-cost-jeans-2544519658.html.
[46]. Financial Express. Consumers Willing to Shell Out More for Eco-Friendly Items; Brands Board Green Bandwagon; 2019. Available from: https://www.financialexpress.com/industry/consumers-willing-to-shell-out-more-for-eco-friendly-items-brands-board-green-bandwagon/1805627/.
[47]. Hair JF, Risher JJ, Sarstedt M. Ringle CM. When to Use and How to Report the Results of PLS-SEM. European Business Review 2019; 31(1): 2-24. https://doi.org/10.1108/EBR-11-2018-0203.
[48]. Malhotra NK, Schaller TK, Patil A. Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It. Journal of Advertising 2017; 46(1): 193-212. https://doi.org/10.1080/00913367.2016.1252287.
[49]. Podsakoff PM, MacKenzie SB, Lee JY, Podsakoff NP. Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies. The Journal of Applied Psychology 2003; 88(5): 879-903. https://doi.org/10.1037/0021-9010.88.5.879.
[50]. Harman HH. Modern Factor Analysis. Chicago and London: The University of Chicago Press; 1967.
[51]. Fornell C, Larcker DF. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research 1981; 18(1): 39-50. https://doi.org/10.1177/002224378101800104.
[52]. Henseler J, Ringle CM, Sarstedt M. A New Criterion for Assessing Discriminant Validity in Variance-Based Structural Equation Modeling. Journal of the Academy of Marketing Science 2015; 43(1): 115-135. https://doi.org/10.1007/s11747-014-0403-8.
[53]. Kim N. Omnibus Tests for Multivariate Normality Based on Mardia’s Skewness and Kurtosis Using Normalizing Transformation. Communications for Statistical Applications and Methods 2020; 27(5): 501-510. https://doi.org/10.29220/CSAM.2020.27.5.501.
[54]. Efron B. Better Bootstrap Confidence Intervals. Journal of the American Statistical Association 1987; 82(397): 171-185. https://doi.org/10.1080/01621459.1987.10478410.
[55]. Hair JF, Sarstedt M, Ringle CM, Mena JA. An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research. Journal of the Academy of Marketing Science 2012; 40(3): 414-433. https://doi.org/10.1007/s11747-011-0261-6.
[56]. Westaby JD, Probst TM, Lee BC. Leadership Decision-Making: A Behavioral Reasoning Theory Analysis. The Leadership Quarterly 2021; 21(3): 481-495. https://doi.org/10.1016/j.leaqua.2010.03.011.
[57]. Sreen N, Purbey S, Sadarangani P. Impact of Culture, Behavior and Gender on Green Purchase Intention. Journal of Retailing and Consumer Services 2018; 41: 177-189. https://doi.org/10.1016/j.jretconser.2017.12.002.
[58]. Kautish P, Paul J, Sharma R. The Moderating Influence of Environmental Consciousness and Recycling Intentions on Green Purchase Behavior. Journal of Cleaner Production 2019; 228: 1425-1436. https://doi.org/10.1016/j.jcle pro.2019.04.389.
[59]. Cheung MF, To WM. An Extended Model of Value-Attitude-Behavior to Explain Chinese Consumers’ Green Purchase Behavior. Journal of Retailing and Consumer Services 2019; 50: 145-153. https://doi.org/10.1016/j.jretconser.2019.04.006.
[60]. Alzubaidi H, Slade EL, Dwivedi YK. Examining Antecedents of Consumers’ Pro-Environmental Behaviours: TPB Extended with Materialism and Innovativeness. Journal of Business Research 2021; 122: 685-699. https://doi.org/10.1016/j.jbusres.2020.01.017.
[61]. Indriani IAD, Rahayu M, Hadiwidjojo D. The Influence of Environmental Knowledge on Green Purchase Intention the Role of Attitude as Mediating Variable. International Journal of Multicultural and Multireligious Understanding 2019; 6(2): 627-635. https://doi.org/10.18415/ijmmu.v6i2.706.
[62]. Panda TK, Kumar A, Jakhar S, et al. Social and Environmental Sustainability Model on Consumers’ Altruism, Green Purchase Intention, Green Brand Loyalty and Evangelism. Journal of Cleaner Production 2020; 243: 118575. https://doi.org/10.1016/j.jclepro.2019.118575.
[63]. Sreen N, Sadarangani PH, Gogoi BJ. Profiling Green Consumers through Culture, Beliefs and Demographics: An Indian Study. International Journal of Indian Culture and Business Management 2019; 19(2): 168-188. https://doi.org/10.1504/IJICBM.2019.101732.
[64]. Wang J, Shen M, Chu M. Why Is Green Consumption Easier Said than Done? Exploring the Green Consumption Attitude-Intention Gap in China with Behavioral Reasoning Theory. Cleaner and Responsible Journal of Global Marketing Consumption 2021; 2: 100015. https://doi.org/10.1016/j.clrc.2021.100015.
[65]. Liu MT, Liu Y, Mo Z. Moral Norm Is the Key: An Extension of the Theory of Planned Behaviour (TPB) on Chinese Consumers’ Green Purchase Intentions. Asia Pacific Journal of Marketing and Logistics 2020; 32(8): 1823-1841. https://doi.org/10.1108/APJML-05-2019-0285.
[66]. Garg P, Joshi R. Purchase Intention of ‘Halal’ Brands in India: The Mediating Effect of Attitude. Journal of Islamic Marketing 2018; 9(3): 683-694. https://doi.org/10.1108/JIMA-11-2017-0125.