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Published

2023-09-14

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Vol. 8 No. 2 (2023)

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Research Articles

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How to Cite

Sheng, D., Shen, J., & Zheng, W. (2023). Culture and social well-being value cognition, a comparative study of social preference from movie reviews. Environment and Social Psychology, 8(2). https://doi.org/10.54517/esp.v8i2.1689

Culture and social well-being value cognition, a comparative study of social preference from movie reviews

Dachen Sheng

Department of Business & Economics, International Christian University; International College of Liberal Arts, Yamanashi Gakuin University

http://orcid.org/0000-0001-8617-2214

Junyi Shen

Department of Art and Design, University of Tsukuba

http://orcid.org/0000-0001-8990-867X

Wenbo Zheng

Department of Business & Economics, International Christian University


DOI: https://doi.org/10.54517/esp.v8i2.1689


Keywords: movie review, social well-being, Chinese collectivism, Japanese individualism, uncertainty, starring effect, shame culture

Abstract

Analyzing the Japanese movie reviews given by both Chinese and Japanese movie followers, this research provides empirical evidence to explore the cultural and social well-being diversified preference. The results show that cultural inspiration and social well-being have a significant influence on movie reviews and preferences. The more collectivist Chinese followers prefer starring and giving their comments to the movies. Whereas even Japanese reviewers give their review scores, but they are more uncertain to share their feelings to praise or blame the high and low-score movies. The findings reflect the culture and social value and provide considerable social policy decision-making significance to increase social well-being sustainability.

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