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2024-01-05
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How to Cite
Binary options trading: A deep dive into user perspective and satisfaction
Rianmahardhika Sahid Budiharseno
Department of Integrated of Business Management, Dong-A University; School of Global Studies, Kyungsung University
Daffa Faadihilah Suntari Putra
Department of Management, Universitas Pembangunan Nasional Veteran Jawa Timur
Fadhel Husien
Department of Management, Universitas Pembangunan Nasional Veteran Jawa Timur
Berlin My Anggelita Pramesthi Cahyaningtyas
Department of Management, Universitas Pembangunan Nasional Veteran Jawa Timur
DOI: https://doi.org/10.54517/esp.v9i3.1972
Keywords: binary option trading, user satisfaction, risk management, customer review analysis
Abstract
This study delves into the realm of binary options trading, a high-risk investment strategy, through the lens of user perspectives and satisfaction with the Binomo app. Binary options trading, characterized by its simplicity and potential for high returns, has seen a surge in popularity with the advent of online trading platforms. However, it also carries significant risks and legal implications. Through an analysis of 14,341 reviews of the Binomo app, this research uncovers key areas of user concern and interest, including aspects related to money, time, trading, and app functionality. The study reveals a prevalence of negative sentiments, highlighting potential issues of fraud, withdrawal problems, and overall dissatisfaction. Despite the high rating, the study underscores the need for prospective traders to understand the inherent risks and legal implications of binary options trading. The findings provide valuable insights for improving user experience, enhancing transparency and security, and fostering trust among users.
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