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2025-02-14

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Vol. 10 No. 1 (2025): Published

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How to Cite

Li, Y., & Ding, Q. (2025). Applying the theory of planned behavior to predict the sustainable logistics practice of small and medium-sized enterprises. Environment and Social Psychology, 10(1). https://doi.org/10.59429/esp.v10i1.3100

Applying the theory of planned behavior to predict the sustainable logistics practice of small and medium-sized enterprises

Yunjia Li

Department of International Trade, Hainan College of Economics and Business, Haikou, 571127, China

Qi Ding

Department of International Trade, Hainan College of Economics and Business, Haikou, 571127, China


DOI: https://doi.org/10.59429/esp.v10i1.3100


Keywords: sustainable logistics, small and medium-sized enterprises (SMEs), theory of planned behavior, adoption intention, structural equation modeling, firm size, industry type, supply chain management

Abstract

This study investigates the factors influencing sustainable logistics practices among small and medium-sized enterprises (SMEs) using an extended Theory of Planned Behavior (TPB) framework. A mixed-methods approach, including a large-scale survey and semi-structured interviews, was employed to collect data from SME managers across various industries. Structural equation modeling revealed that attitudes, subjective norms, and perceived behavioral control significantly influence SMEs' intentions to adopt sustainable logistics practices, with these intentions strongly predicting actual behavior. Adoption intention fully mediates the effects of attitude and subjective norms on sustainable logistics behavior, while partially mediating the effect of perceived behavioral control. Firm size and industry type moderate these relationships, highlighting the importance of contextual factors. The findings offer valuable insights for policymakers and practitioners, suggesting that initiatives focused on improving attitudes, strengthening industry norms, and enhancing perceived control may effectively promote sustainable logistics practices among SMEs. Future research should explore longitudinal effects and additional contextual factors to further understand the dynamics of sustainability adoption in the SME sector.

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