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2024-01-25
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How to Cite
Multi-group analysis of education and occupation on health insurance buying decisions
Sadhna Bagchi
AAFT University of Media and Arts
Archa Agrawal
ITM University
Kavita Kavita
Amity College of Commerce and Finance, Amity University
Sunita Sunita
University Institute of Applied Management Sciences (UIAMS), Panjab University
Jain Prabhu Thomas
NICHE
DOI: https://doi.org/10.54517/esp.v9i4.2182
Keywords: health insurance, buying decisions, awareness, risk converge, purchase intention
Abstract
In the year 2020, when the global pandemic of COVID-19 emerged, individuals first exhibited a rather nonchalant attitude towards the acquisition of health insurance. However, as the devastating consequences of the virus became apparent through the substantial loss of lives among their familial, social, and kinship networks, individuals began to experience heightened concerns regarding their own health and potential complications. This study aims to investigate the correlation between the purchasing intention of health insurance and awareness, security, risk coverage and satisfaction. The objective of this study is to evaluate the impact of various factors on individuals’ decision-making process while selecting health insurance coverage. The objective of this research is to evaluate the moderating impact of education and occupation on the correlation between various traits and the decision to obtain health insurance. The researcher employed multiple regression analysis to evaluate the association, considering the moderating function of education and occupation as a moderating variable.
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