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Multi-group analysis of education and occupation on health insurance buying decisions

Sadhna Bagchi, Archa Agrawal, Kavita Kavita, Sunita Sunita, Jain Prabhu Thomas

Article ID: 2182
Vol 9, Issue 4, 2024, Article identifier:

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Abstract

In the year 2020, when the global pandemic of COVID-19 emerged, individuals first exhibited a rather nonchalant attitude towards the acquisition of health insurance. However, as the devastating consequences of the virus became apparent through the substantial loss of lives among their familial, social, and kinship networks, individuals began to experience heightened concerns regarding their own health and potential complications. This study aims to investigate the correlation between the purchasing intention of health insurance and awareness, security, risk coverage and satisfaction. The objective of this study is to evaluate the impact of various factors on individuals’ decision-making process while selecting health insurance coverage. The objective of this research is to evaluate the moderating impact of education and occupation on the correlation between various traits and the decision to obtain health insurance. The researcher employed multiple regression analysis to evaluate the association, considering the moderating function of education and occupation as a moderating variable.


Keywords

health insurance; buying decisions; awareness; risk converge; purchase intention

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DOI: https://doi.org/10.54517/esp.v9i4.2182
(182 Abstract Views, 115 PDF Downloads)

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Copyright (c) 2024 Sadhna Bagchi, Archa Agrawal, Kavita, Sunita, Jain Prabhu Thomas

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