The mediating effect of green organizational culture on the link between green human resources management and green innovation
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Abstract
The growing interest in sustainable development and the increasing environmental awareness among environmentallyconscious customers have prompted Tunisian export-oriented companies to adopt eco-friendly activities. This study examines how green human resources management (GHRM) and green organizational culture (GOC) influence green innovation (GI) in the Tunisian export-oriented textile and clothing industry. More specifically, the study examines the mediating effect of GOC in the link between GHRM and GI in Tunisia. Although there is existing literature on each of these factors individually, there has been no research that integrates them simultaneously, especially in Tunisian or similar contexts. Managers, who are the key decision makers were asked to fill in a questionnaire form using a pre-tested scale item. The findings of the structural model using AMOS-SEM analysis showed that both GOC and GI are significantly and positively affected by GHRM. Additionally, GOC is significantly and positively associated with GI. Furthermore, the findings confirmed that GOC partially mediates the link between GHRM and GI. Beyond its theoretical contribution, which confirms the interrelationship between these factors (GHRM, GOC and GI); the study offers practical implications for professionals, underlining the importance of a GOC in GI and overall organizational success.
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DOI: https://doi.org/10.59429/esp.v9i8.2970
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