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2024-08-27
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How to Cite
The mediating effect of green organizational culture on the link between green human resources management and green innovation
Abu Elnasr E. Sobaih
Management Department, College of Business Administration, King Faisal University, Al-Ahsaa 31982, Saudi Arabia Hotel Management Department, Faculty of Tourism and Hotel Management, Helwan University, Cairo 12612, Egypt
Hassane Gharbi
Département de gestion, Faculté des Sciences Économiques et de Gestion de Nabeul, Université de Carthage, Tunisie
Imed Zaiem
Département de gestion, Faculté des Sciences Économiques et de Gestion de Nabeul, Université de Carthage, Tunisie Marketing Department, College of Business, Dar Al Uloom University, P.O. Box 3535, Riyadh 13314-7222, Saudi Arabia
Nadir Aliane
Management Department, College of Business Administration, King Faisal University, Al-Ahsaa 31982, Saudi Arabia
DOI: https://doi.org/10.59429/esp.v9i8.2970
Keywords: Green Human Resources Management (GHRM), Green Organizational Culture (GOC), Green Innovation (GI), greening economy, Tunisia
Abstract
The growing interest in sustainable development and the increasing environmental awareness among environmentally conscious customers have prompted Tunisian export-oriented companies to adopt eco-friendly activities. This study examines how green human resources management (GHRM) and green organizational culture (GOC) influence green innovation (GI) in the Tunisian export-oriented textile and clothing industry. More specifically, the study examines the mediating effect of GOC in the link between GHRM and GI in Tunisia. Although there is existing literature on each of these factors individually, there has been no research that integrates them simultaneously, especially in Tunisian or similar contexts. Managers, who are the key decision makers were asked to fill in a questionnaire form using a pre-tested scale item. The findings of the structural model using AMOS-SEM analysis showed that both GOC and GI are significantly and positively affected by GHRM. Additionally, GOC is significantly and positively associated with GI. Furthermore, the findings confirmed that GOC partially mediates the link between GHRM and GI. Beyond its theoretical contribution, which confirms the interrelationship between these factors (GHRM, GOC and GI); the study offers practical implications for professionals, underlining the importance of a GOC in GI and overall organizational success.
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