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2024-12-30

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Vol. 9 No. 12 (2024): Published

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How to Cite

Soumyaja, D., & Bisriya V, F. (2024). Exploring the intention to use menstrual cup through the framework of the theory of planned behaviour. Environment and Social Psychology, 9(12). https://doi.org/10.59429/esp.v9i12.3242

Exploring the intention to use menstrual cup through the framework of the theory of planned behaviour

Devi Soumyaja

Assistant Professor School of Management Studies Cochin University of Science and Technology Kalamassery, Kochi, 682022, India

Fathimathul Bisriya V

Research Associate, Cochin University of Science and Technology Kalamassery, Kochi, 682022, India


DOI: https://doi.org/10.59429/esp.v9i12.3242


Keywords: Sustainable menstruation, Menstrual cup, Theory of planned behaviour, Intention to use

Abstract

The intention to use a menstrual product is influenced by the socio-economic and cultural environment. The present study was done among reproductive college students in Kerala to understand the factors influencing the intention to use menstrual cups using the theory of planned behaviour. A survey was carried out among a sample of 1937 female students. The hypothesis was tested using multiple regression analysis. All the three factors of TPB namely, ATB, SN and PBC were found to have a positive and significant influence on the MCI. The study results could be used by the policymakers to implement initiatives to promote the use of menstrual cups.

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Author Biography

Devi Soumyaja, Assistant Professor School of Management Studies Cochin University of Science and Technology Kalamassery, Kochi, 682022, India

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