PDF

Published

2025-02-17

Issue

Vol. 10 No. 1 (2025): Published

Section

Research Articles

License

The journal adopts the Attribution-NonCommercial 4.0 International (CC BY-NC 4.0), which means that anyone can reuse and redistribute the materials for non-commercial purposes as long as you follow the license terms and the original source is properly cited.

Author(s) shall retain the copyright of their work and grant the Journal/Publisher rights for the first publication with the work concurrently licensed since 2023 Vol.8 No.2.

Under this license, author(s) will allow third parties to download, reuse, reprint, modify, distribute and/or copy the content under the condition that the authors are given credit. No permission is required from the authors or the publisher.

This broad license intends to facilitate free access, as well as the unrestricted use of original works of all types. This ensures that the published work is freely and openly available in perpetuity.

By providing open access, the following benefits are brought about:

  • Higher Visibility, Availability and Citations-free and unlimited accessibility of the publication over the internet without any restrictions increases citation of the article.
  • Ease of search-publications are easily searchable in search engines and indexing databases.
  • Rapid Publication – accepted papers are immediately published online.
  • Available for free download immediately after publication at https://esp.as-pub.com/index.php/ESP

 

Copyright Statement

1.The authors certify that the submitted manuscripts are original works, do not infringe the rights of others, are free from academic misconduct and confidentiality issues, and that there are no disputes over the authorship scheme of the collaborative articles. In case of infringement, academic misconduct and confidentiality issues, as well as disputes over the authorship scheme, all responsibilities will be borne by the authors.

2. The author agrees to grant the Editorial Office of Environment and Social Psychology a licence to use the reproduction right, distribution right, information network dissemination right, performance right, translation right, and compilation right of the submitted manuscript, including the work as a whole, as well as the diagrams, tables, abstracts, and any other parts that can be extracted from the work and used in accordance with the characteristics of the journal. The Editorial Board of Environment and Social Psychology has the right to use and sub-licence the above mentioned works for wide dissemination in print, electronic and online versions, and, in accordance with the characteristics of the periodical, for the period of legal protection of the property right of the copyright in the work, and for the territorial scope of the work throughout the world.

3. The authors are entitled to the copyright of their works under the relevant laws of Singapore, provided that they do not exercise their rights in a manner prejudicial to the interests of the Journal.

About Licence

Environment and Social Psychology is an open access journal and all published work is available under the Creative Commons Licence, Authors shall retain copyright of their work and grant the journal/publisher the right of first publication, and their work shall be licensed under the Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

Under this licence, the author grants permission to third parties to download, reuse, reprint, modify, distribute and/or copy the content with attribution to the author. No permission from the author or publisher is required.

This broad licence is intended to facilitate free access to and unrestricted use of original works of all kinds. This ensures that published works remain free and accessible in perpetuity. Submitted manuscripts, once accepted, are immediately available to the public and permanently accessible free of charge on the journal’s official website (https://esp.as-pub.com/index.php/ESP). Allowing users to read, download, copy, print, search for or link to the full text of the article, or use it for other legal purposes. However, the use of the work must retain the author's signature, be limited to non-commercial purposes, and not be interpretative.

Click to download <Agreement on the Licence for the Use of Copyright on Environmental and Social Psychology>.

How to Cite

Siqi, C., Kasri Saidon, M., & Fauzian Kassim, N. (2025). Study on cultural inheritance and innovation in rural tourism enabled by university student volunteer participation. Environment and Social Psychology, 10(1). https://doi.org/10.59429/esp.v10i1.3367

Study on cultural inheritance and innovation in rural tourism enabled by university student volunteer participation

Cai Siqi

School of Education, Universiti Utara Malaysia, Kedah ,06010, Malaysia School of Geographical Sciences and Tourism, Hanshan Normal University, Guangdong, 515633, China

Mohd Kasri Saidon

School of Education, Universiti Utara Malaysia, Kedah ,06010, Malaysia

Nor Fauzian Kassim

School of Education, Universiti Utara Malaysia, Kedah ,06010, Malaysia


DOI: https://doi.org/10.59429/esp.v10i1.3367


Keywords: university student volunteer participation, rural tourism, cultural inheritance, cultural innovation, sustainable development

Abstract

Rural tourism is the embodiment of the combination of rural industry revitalization and cultural revitalization. As an important part of the conformal development of rural tourism, cultural inheritance and innovation are also facing challenges in the aspects of talent inheritance, publicity methods and content innovation. University student volunteers are as cultural inheritors, educators and innovators of rural tourism. And cultural volunteer activities also promote students in psychology level. Through an in-depth discussion on the cultural inheritance and innovation of university student volunteer participation in rural tourism, this study states that although university student volunteer participation has brought fresh vitality and innovative thinking to the cultural inheritance and innovation of rural tourism, it also faces challenges such as imperfect team building mechanism, incorrect targeted service content, single activity form, lack of in-depth thinking of tourism resources, and insufficient integration with rural revitalization. In response to these challenges, this study proposes to strengthen the institutional construction, diversification construction, depth construction and brand construction of university student volunteer participation for rural cultural tourism, so as to consolidate the cultural foundation of high-quality development of rural tourism and promote the integration of rural culture and tourism as an important force for rural revitalization.

References

[1]. Chen, J. W. (2024). Research on the Development Path of Red Cultural Resources under the Background of Rural Revitalization: A Case Study of Jiaxing City. Beauty and Times, (7), 106-108.

[2]. Chen, X. Y. (2024). The realistic dilemma and path exploration of rural cultural revitalization in the process of rural modernization. Journal of Liaoning Agricultural Technical College, 26(2): 21-25.

[3]. Chen, Y. D., & Yu, L. N. (2024). Paths for Empowering Rural Revitalization through Red Cultural Resources: A Case Study of the Dabie Mountain Area.Journal of South-Central University for Nationalities, 44(12), 192-197, 212.

[4]. Cheng, C. (2023). The dilemma and countermeasures of local undergraduate colleges in serving rural cultural revitalization. Journal of Shandong Agricultural Engineering College, 40(12):63-67.

[5]. Ge, L. J. (2021). The contemporary trend of Cultural psychology research. Journal of Shanxi Normal University, 48(5): 91-98.

[6]. Guo, Y. N. (2024). Study on the predicament and path of rural revitalization empowered by Chinese excellent traditional culture. Shan Xi Agriculture and Finance, 22:146-148.

[7]. Fan, Z. Y. (2024). Research on the path of students’ volunteer service of colleges and universities to help rural cultural construction. Journal of Liaoning Agricultural Technical College, 26(3):38-41.

[8]. Fu, Y., Han, F. (2022). Research on the path of rural spiritual civilization construction under the rural revitalization strategy. Agricultural Economy, (4): 59-61.

[9]. He, J. W. (2021). A Study on the Empowerment of Rural Tourism Resource Development and Utilization by Smart Tourism. Agricultural Economics, (9), 100-102.

[10]. Li, M. X. (2024). Research on the strategy of college students volunteer service to help the construction of rural style civilization in ethnic villages under the background of rural revitalization. Journal of Guangxi Vocational Normal College, 1-10.

[11]. Luo, S. Y. (2023). A study on the significance and path of college students’ volunteer service for rural cultural revitalization. Journal of Shandong Agricultural Engineering College, 40(5):100-104.

[12]. Mei, P. (2024). Exploring the pathway of psychological education in universities by integrating traditional culture- from the perspective of cultural psychology theory. Journal of Hubei Adult Education Institute, 30(6):100-107.

[13]. Pan, W., He, Z. Y. (2023). The model of elderly volunteers participating in rural cultural construction. Research on Dilemma and Countermeasure, 8(2): 22-32.

[14]. Shi, S. Y. (2023). The application of cultural psychology teaching thoughts in college general education. Jiaying Literature, 21:173-175.

[15]. Shi, W. (2022). An Effective Way for college students to integrate into Rural Culture construction. People's Forum, 120-122.

[16]. Wang, D. Z., Yang, Y. P. (2024). On the great significance and practical requirements from the perspective of Xi Jinping thought on culture for promoting rural culture revitalization. Journal of Northwest Agriculture and Finance University, 24(1):1-9.

[17]. Wang, F., Luo, X. C. (2024). The valuable sense and practical path of rural cultural revitalization from the perspective of Xi Jinping thought on culture. Journal of Nanjing Agricultural University (Social Sciences Edition), 24(6):74-83.

[18]. Wang, S. (2022). The logic and path of rural teachers' integration into rural revitalization in Southwest China: based on the symbiotic perspective. Ethnic Education Research, (4):85-90.

[19]. Xiao, X., Tu, Z. S., Feng, J. (2023). The forms of cultural construction in most rural areas are the same, they do not fully explore and reflect the village's own points and resource endowments, and combine local characteristics, customs and culture, resulting in poor influence and effect.National Art Research, 8(2):22-32.

[20]. Xu, Y. (2024). Research on the Development and Protection of Folk Tourism Resources under the Background of Rural Revitalization Strategy.Rural Revitalization, 14(02), 37-38.

[21]. Zhang, X. J. (2016). Bruner's turn in cognitive thought: from cognitive development to cultural psychology. Doctoral dissertation, Shanxi University, Shan Xi.

[22]. Zhao, Y. Q., Jiang, H. Y., & Cai, Q. (2024). A Study on the Development of Rural Tourism Resources from the Perspective of Post-00s University Students. Modern Horticulture, 31(19), 44-47.

[23]. Zhou, D. (2022). Education and teaching Forum on deutilitarian research of college students' volunteer service from the perspective of behavioral science. Education and teaching Forum,45: 1-4.



21 Woodlands Close #02-10, Primz Bizhub,Postal 737854, Singapore

Email:editorial_office@as-pub.com