ESP-3700

Published

2025-05-29

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Vol. 10 No. 5 (2025): Published

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Research Articles

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Copyright (c) 2025 Zhihui Li, Shamsulariffin Bin Samsudin , Noor Hamzani Farizan , Zulkhairi Azizi Zainal Abidin , Lei Zhang

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How to Cite

Li, Z., Bin Samsudin, S., Hamzani Farizan, N., Zainal Abidin, Z. A., & Zhang, L. (2025). Folklore sports cultural identity based on emotional solidarity between residents and tourists in rural tourism along the yellow river in Shanxi province. Environment and Social Psychology, 10(5), ESP-3700. https://doi.org/10.59429/esp.v10i5.3700

Folklore sports cultural identity based on emotional solidarity between residents and tourists in rural tourism along the yellow river in Shanxi province

Zhihui Li

1 Faculty of Educational Studies, Universiti Putra Malaysia, Serdang, Selangor, 43400, Malaysia 2 Department of Physical Education and Health, Lvliang University, Lvliang, 033090, China

Shamsulariffin Bin Samsudin

Faculty of Educational Studies, Universiti Putra Malaysia, Serdang, Selangor, 43400, Malaysia

Noor Hamzani Farizan

National Defense University of Malaysia, Kuala Lumpur, 57000, Malaysia.

Zulkhairi Azizi Zainal Abidin

Faculty of Nature Parks and Recrearion, Universiti Putra Malaysia,Serdang, Selangor, 43400, Malaysia

Lei Zhang

Department of Physical Education and Health, Lvliang University, Lvliang, 033090, China


DOI: https://doi.org/10.59429/esp.v10i5.3700


Keywords: emotional solidarity; folklore sports culture; cultural identity; place attachment; rural tourism; sustainable development

Abstract

This study focuses on the relationship between emotional solidarity and folklore sports cultural identity among residents and tourists in rural tourism along the Yellow River in Shanxi Province. It aims to construct and validate a theoretical model of how emotional solidarity influences folklore sports cultural identity, revealing the formation mechanisms of cultural identity and their impact on sustainable rural tourism development. The research employs mixed methods, collecting data from 400 residents and 400 tourists in rural tourism areas along the Yellow River in Shanxi through in-depth interviews, participatory observation, and questionnaire surveys, analyzing the data using structural equation modeling and other statistical methods. The findings reveal that: (1) Significant differences exist in folklore sports cultural identity between residents and tourists, with residents exhibiting a descending pattern of "emotional>cognitive>behavioral>perceptual" dimensions, while tourists demonstrate characteristics of "behavioral>
cognitive=perceptual>emotional" dimensions, significantly influenced by factors such as age, education level, and length of residence/visit; (2) Emotional solidarity serves as an important antecedent variable affecting cultural identity, with emotional closeness having the most significant influence, and the quality of host-guest interactions playing a key regulatory role in the process; (3) Cultural identity formation follows a dynamic sequential path of "cognitive→
emotional→behavioral→perceptual," with the emotional dimension playing a core mediating role in the transformation from cognitive to behavioral dimensions, and significant differences existing between residents and tourists in pathway characteristics; (4) Place attachment plays a significant mediating role in the relationship between emotional solidarity and cultural identity, forming a path chain of "emotional solidarity→place attachment→cultural identity"; (5) Cultural identity comprehensively influences sustainable rural tourism development through three pathways: economic benefits, social cohesion, and cultural inheritance, with the cultural inheritance pathway making the most prominent contribution. This study enriches the theoretical research on emotional solidarity and cultural identity, providing theoretical guidance and practical implications for promoting folklore sports cultural inheritance and sustainable rural tourism development.

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