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2025-12-19
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Copyright (c) 2025 Qiao Jiang1, Durezza M. De Jesus-Basil

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How to Cite
The interactive relationship between the semantic evolution of English euphemism and social psychological changes
Qiaojiang
College of Arts and Sciences, University of the Cordilleras, Baguio City, 2600, Philippines.
Durezza M. De Jesus-Basil
Dean of College of Arts and Sciences, University of the Cordilleras, Baguio City, 2600, Philippines
DOI: https://doi.org/10.59429/esp.v10i12.4366
Keywords: English euphemisms; semantic evolution; social psychological transformation; interactive dynamics; linguistic social psychology; cognitive metaphor; language policy
Abstract
This study employs a mixed-methods research approach, constructing a diachronic corpus of English euphemisms from the 20th to 21st centuries (with a scale exceeding 5 million word tokens) to systematically examine the semantic evolution trajectories of euphemisms across five thematic domains—death, disease, disability, occupation, and gender—and their interactive relationship with sociopsychological changes. The research utilizes multiple methods including corpus linguistics, cognitive semantics, social attitude surveys, and discourse analysis, combined with Granger causality tests, cross-lagged correlation analysis, and structural equation modeling, revealing that euphemistic semantic evolution follows a cyclical pattern of "innovation-popularization-erosion-reinnovation," with euphemistic intensity declining by an average of 0.8-1.2 points per decade. The study finds that sociopsychological changes exert a dominant driving force on semantic evolution (path coefficient β=0.76, p<0.001), a conclusion supported by multiple lines of evidence: Granger causality tests show that changes in sociopsychological indicators temporally precede semantic changes in time series; cross-validation demonstrates that sociopsychological variables' explanatory power for semantic evolution (R²=0.852) significantly exceeds that of the reverse path (R²=0.717); and this dominant effect remains robust after controlling for confounding variables such as media influence and policy interventions. Factors including social taboo intensity, value transformation, and social movements drive euphemistic innovation through multidimensional mechanisms, but exhibit a 3-7 year time lag effect. This temporal discrepancy stems from three reasons: cognitive internalization requires time (converting new concepts into linguistic habits takes an average of 3.2 years), social diffusion exhibits gradation (the dissemination cycle from elite classes to the masses is approximately 4-5 years), and institutionalization processes are delayed (from policy formulation to full implementation averages a 5.8-year lag). Simultaneously, euphemisms exert a significant reverse shaping effect on sociopsychology (path coefficient β=0.58, p<0.01), influencing public attitudes by reconstructing cognitive frameworks and reducing topic taboo intensity. Language policy, media discourse, and educational practices play crucial mediating roles in the interactive process, with mediating effects accounting for 42.3%-58.7% of total effects. The interactive relationship exhibits nonlinear and dynamic characteristics, including inverted U-shaped effects, critical mass effects, and threshold effects. This study enriches the theoretical framework of linguistic social psychology, establishes a dynamic model of euphemistic semantic evolution, and provides theoretical support and practical guidance for cross-cultural communication, language teaching, and social policy formulation.
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