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Social and organizational Psychology, Universidad Nacional de Educacion a Distancia
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Home > Archives > Vol. 10 No. 6 (2025): Published > Research Articles
ESP-3630

Published

2025-06-22

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Vol. 10 No. 6 (2025): Published

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Research Articles

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Copyright (c) 2025 Wei Zhang, Diana Binti Mohamad

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How to Cite

Zhang, W., & Binti Mohamad, D. (2025). The impact of tourism performance experience quality on tourists’ perceived value and behavior: A case study of China’s "Splendor of Pengcheng ". Environment and Social Psychology, 10(6), ESP-3630. https://doi.org/10.59429/esp.v10i6.3630
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The impact of tourism performance experience quality on tourists' perceived value and behavior: A case study of China's "Splendor of Pengcheng "

Wei Zhang

School of Housing, Building and Planning, Universiti Sains Malaysia, Malaysia

Diana Binti Mohamad

School of Housing, Building and Planning, Universiti Sains Malaysia, Malaysia


DOI: https://doi.org/10.59429/esp.v10i6.3630


Keywords: tourism performance; experience quality; tourists’perceived value; tourists’ behavior


Abstract

This study investigates how tourism performance quality influences tourists' perceived value and revisit intention, using the live performance Splendor of Pengcheng at Yunlong Lake, Xuzhou as a case study. Employing mixed methods—textual analysis of 208 online reviews and surveys of 211 audience members—the research identifies performance content, facilities, services, and cultural authenticity as core dimensions of experience quality. Findings reveal that performance content and cultural authenticity significantly enhance emotional value, while service quality most strongly impacts cognitive value, with both dimensions collectively driving revisit intention. Based on these results, we recommend (1) deeper integration of local cultural elements into performance design, (2) optimization of service facilities, and (3) implementation of dynamic pricing strategies to balance tourists' cost perceptions.


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