ESP-3728

Published

2025-06-18

Issue

Vol. 10 No. 6 (2025): Published

Section

Review Articles

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Copyright (c) 2025 Xinyue Zhang, Noorhayati Binti Saad， Zuhaili Akmal Ismail

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How to Cite

Zhang, X., Binti Saad, N., & Akmal Ismail, Z. (2025). The application of color psychology in the psychological shaping of animated characters in Shanxi dough Sculpture. Environment and Social Psychology, 10(6), ESP-3728. https://doi.org/10.59429/esp.v10i6.3728

The application of color psychology in the psychological shaping of animated characters in Shanxi dough Sculpture

Xinyue Zhang

The Design School, Taylor’s University, Kuala Lumpur, 47500, Malaysia ; Department of Computer, Xinzhou Normal University, Xinzhou, 034000, China

Noorhayati Binti Saad

The Design School, Taylor’s University, Kuala Lumpur, 47500, Malaysia

Zuhaili Akmal Ismail

The Design School, Taylor’s University, Kuala Lumpur, 47500, Malaysia


DOI: https://doi.org/10.59429/esp.v10i6.3728


Keywords: Shanxi dough sculpture; color psychology; animated characters; psychological shaping; color extraction

Abstract

This study focuses on the application of Shanxi dough sculpture color in the psychological shaping of animated characters, and deeply integrates color psychology theory to conduct a comprehensive exploration. Shanxi dough sculpture, as an intangible cultural heritage with strong regional characteristics and cultural value, carries rich cultural connotations and unique artistic charm in its color system. Research has found that people have different psychological perceptions of the color of Shanxi dough sculpture under different social and cultural backgrounds. For example, in festive cultural backgrounds, red often conveys a warm and joyful psychological feeling, while in some solemn cultural scenes, white may symbolize purity and solemnity. When animated characters incorporate elements of Shanxi dough sculpture, their psychological perception based on these colors will affect the audience's psychological cognition. Integrating the colors of Shanxi dough sculpture into the psychological shaping of animated characters can inject profound traditional Chinese cultural connotations into animated works, enhance the cultural identity and artistic appeal of animated characters, help animated works stand out in the international market with unique cultural charm, and promote the formation of a creative style with local characteristics in the Chinese animation industry. At the same time, with the help of modern animation as a digital art form, the color of Shanxi dough sculpture has been widely spread, allowing more audiences to recognize its value. The innovative application of traditional dough sculpture colors through modern technological means has achieved the inheritance and development of intangible cultural heritage in the contemporary context, promoted the organic integration of traditional culture and modern digital art, and opened up a new path for the inheritance and innovation of intangible cultural heritage in the field of digital art. The research results have important theoretical support significance for the localization creation of the animation industry.

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