ESP-3790

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2025-06-28

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Vol. 10 No. 6 (2025): Published

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How to Cite

Chen, Y., & Wang, H.-P. (2025). The impact of green entrepreneurship education on green entrepreneurial intention of students majoring in agriculture in Chinese universities. Environment and Social Psychology, 10(6), ESP-3790. https://doi.org/10.59429/esp.v10i6.3790

The impact of green entrepreneurship education on green entrepreneurial intention of students majoring in agriculture in Chinese universities

Yanru Chen

Chinese International College, Dhurakij Pundit University, Bangkok, 10700, Thailand Hunan Biological And Electromechanical Polytechnic, Changsha, Hunan, 410127,China

Hsuan-Po Wang

Chinese International College, Dhurakij Pundit University, Bangkok, 10700, Thailand


DOI: https://doi.org/10.59429/esp.v10i6.3790


Keywords: Green entrepreneurial intention; Green entrepreneurship education; Entrepreneurial self-efficacy

Abstract

The purpose of this research is to probe into the relation of green enterprise education and green enterprise intent of Chinese agriculture students. In this paper, Planned Behavior Theory is used to examine the relation of Green Entrepreneur Education and Green Entrepreneur Intent, which is used to test the intermediary role of Entrepreneur Self-efficacy. The study employs a questionnaire method, collecting data from 500 agricultural students in higher education institutions, with 478 valid questionnaires. It is found that the Green Entrepreneur Education of China's Agriculture College Graduates can improve the Entrepreneur's Self-efficacy and influence the Green Entrepreneur's Intent. Both the Green Entrepreneur Education and the Entrepreneur Self-efficacy Influence the Green Entrepreneurship Intent significantly. Self-efficiency of entrepreneurs has an obvious intermediate effect on the relation of green enterprise education and green enterprise intent. The findings are of great significance to policymakers in higher education departments, university administrators, and educators.

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