ESP-3799

Published

2025-06-30

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Vol. 10 No. 6 (2025): Published

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Research Articles

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Copyright (c) 2025 Guangsheng Meng , Razi, Siti Aishah Binti Hj Mohammad, Diyana Kasimon

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How to Cite

Meng, G., Siti Aishah Binti Hj Mohammad, R., & Kasimon, D. (2025). Decoding Chinese Kung Fu films: Cultural symbolism, audience cognition, and the formation of national identity. Environment and Social Psychology, 10(6), ESP-3799. https://doi.org/10.59429/esp.v10i6.3799

Decoding Chinese Kung Fu films: Cultural symbolism, audience cognition, and the formation of national identity

Guangsheng Meng

Department of communication, Faculty of modern languages and communication,Universiti Putra Malaysia, UPM Serdang, Selangor Darul Ehsan, 43400, Malaysia.

Razi, Siti Aishah Binti Hj Mohammad

Department of communication, Faculty of modern languages and communication,Universiti Putra Malaysia, UPM Serdang, Selangor Darul Ehsan, 43400, Malaysia.

Diyana Kasimon

Department of communication, Faculty of modern languages and communication,Universiti Putra Malaysia, UPM Serdang, Selangor Darul Ehsan, 43400, Malaysia.


DOI: https://doi.org/10.59429/esp.v10i6.3799


Keywords: Chinese Kung Fu films; film semiotics; Chinese philosophy; national identity

Abstract

Films serve as potent cultural agents that shape collective consciousness and reinforce social identity. This study investigates the symbolic narratives and philosophical underpinnings in selected Chinese Kung Fu films through a semiotic and social psychological lens, drawing upon Social Identity Theory and cultural cognition frameworks. By analyzing key cinematic elements—such as martial arts choreography, narrative archetypes, and embedded Taoist and Confucian values—this research explores how these films promote in-group identity among Chinese audiences and evoke cultural fascination or exoticism among global viewers. The findings suggest that Kung Fu films do more than entertain; they operate as psychological tools that foster national pride, transmit collective memory, and mediate cross-cultural perceptions. This paper contributes to a deeper understanding of how symbolic visual culture influences affective responses, cultural belonging, and identity formation in diverse audience contexts.

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