ESP-3898

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2025-07-22

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Vol. 10 No. 7 (2025): Published

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Research Articles

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Copyright (c) 2025 Wagih M. E. Salama, Hazem Ahmed Khairy, Amina Ali Mansour, Mohamed Ahmed Suliman, Tamer Mohamed AbdelGhani Ibrahim, Shimaa Shabana Saad Aly Elbanna

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How to Cite

Wagih M. E. Salama, Hazem Ahmed Khairy, Amina Ali Mansour, Mohamed Ahmed Suliman, Tamer Mohamed AbdelGhani Ibrahim, & Shimaa Shabana Saad Aly Elbanna. (2025). Green mindfulness, self‑efficacy, and environmental awareness in tourism and hospitality businesses: unveiling the pathways to pro‑environmental behavior. Environment and Social Psychology, 10(7), ESP-3898. https://doi.org/10.59429/esp.v10i7.3898

Green mindfulness, self‑efficacy, and environmental awareness in tourism and hospitality businesses: unveiling the pathways to pro‑environmental behavior

Wagih M. E. Salama

Department of Social Studies, College of Arts, King Faisal University, Alhasa, 31982, Saudi Arabia

Hazem Ahmed Khairy

Hotel Management Department, Faculty of Tourism and Hotels, University of Sadat City, Sadat City, 11787, Egypt.

Amina Ali Mansour

Physician, Egyptian Ministry of Health, Egypt, Cairo, 11841, Egypt

Mohamed Ahmed Suliman

Department of Social Studies, College of Arts, King Faisal University, Alhasa, 31982, Saudi Arabia

Tamer Mohamed AbdelGhani Ibrahim

Department of Social Studies, College of Arts, King Faisal University, Alhasa, 31982, Saudi Arabia

Shimaa Shabana Saad Aly Elbanna

Tourism Studies Department, Higher Institute for Hotels and Tourism Studies, New Damietta, 34517, Egypt.


DOI: https://doi.org/10.59429/esp.v10i7.3898


Keywords: Green Mindfulness, Green Self‑Efficacy, Environmental Awareness, Pro‑Environmental Behavior, Tourism and Hospitality Businesses.

Abstract

This study investigates the role of green mindfulness in shaping pro-environmental behavior among employees in the tourism and hospitality sector. Drawing on social cognitive theory, it explores the mediating role of green self-efficacy and the moderating effect of environmental awareness. Data were collected from 412 full-time employees working in five-star hotels and category-A travel agencies in Greater Cairo, Egypt. Using PLS-SEM via WarpPLS 7.0, the findings reveal that green mindfulness positively influences both green self-efficacy and pro-environmental behavior. Green self-efficacy, in turn, significantly enhances pro-environmental behavior and mediates the relationship between mindfulness and behavior. Furthermore, environmental awareness strengthens the positive effect of green mindfulness on self-efficacy. The study highlights the importance of fostering mindfulness and environmental cognition to promote sustainable employee behavior in hospitality contexts.

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