Environment and Social Psychology

Calligraphic landscapes and place attachment: How cultural art elements influence environmental identity formation

Jinhao Liu

Krirk University, Bangkok, 10220, Thailand

Shufeng Wang

Krirk University, Bangkok, 10220, Thailand

DOI: https://doi.org/10.59429/esp.v10i10.4103

Keywords: place attachment; calligraphic landscapes; cultural identity, environmental consciousness

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Abstract

This study investigates how calligraphic landscapes in urban public spaces affect residents' place attachment. We examined cultural identity and environmental consciousness as mediating variables. The research applied a primarily quantitative approach with supplementary qualitative insights from 500 residents across three Chinese cities with established calligraphic installations. Structural equation modeling shows that exposure to calligraphic landscapes predicts place attachment and pro-environmental behavior. Cultural identity acts as a stronger mediator for place attachment, whereas environmental consciousness links more directly to pro-environmental behavior. The models account for 43% of variance in place attachment and 38% in pro-environmental behavior. Residence length moderates these effects, with long-term residents responding more strongly than recent arrivals. The findings advance environmental psychology by showing how traditional cultural art activates two distinct psychological pathways. Heritage appreciation connects to emotional bonds with place, while ecological awareness links to conservation actions. Integrating cultural symbols into urban design can strengthen community bonds and promote environmental stewardship in East Asian contexts. This approach contrasts with Western frameworks that emphasize natural features rather than cultural elements.

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