ESP-4185

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2025-10-30

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Vol. 10 No. 10 (2025): Published

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Copyright (c) 2025 Qingchi Xian, Zhijie Zhang, Maowei Chen*

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How to Cite

Qingchi Xian, Zhijie Zhang, & Maowei Chen. (2025). Exploring the social-psychological dimensions of sustainable design and cultural heritage in Ge’s Theatre Facial makeup. Environment and Social Psychology, 10(10), ESP-4185. https://doi.org/10.59429/esp.v10i10.4185

Exploring the social-psychological dimensions of sustainable design and cultural heritage in Ge’s Theatre Facial makeup

Qingchi Xian

Department of Global Convergence, Kangwon National University, Gangwon province, Korea

Zhijie Zhang

Department of Global Convergence, Kangwon National University, Gangwon province, Korea

Maowei Chen

Department of Global Convergence, Kangwon National University, Gangwon province, Korea


DOI: https://doi.org/10.59429/esp.v10i10.4185


Keywords: sustainable design; cultural heritage; Ge's Theater Facial makeup

Abstract

With the increasing awareness of environmental protection, sustainable design has become a focal point across multiple fields. Excellent traditional culture carries the mainstream consciousness of a nation and is transmitted across generations, shaping social identity and collective values. While traditional culture originates from history and sustainable design looks toward the future, the two are not contradictory. This paper explores the symbiosis and development of sustainable design and cultural heritage from a social-psychological perspective, examining how shared values, cultural identity, and collective perceptions influence design practices. Using Ge’s Theater Facial Makeup as a case study, the paper highlights its family inheritance, artistic characteristics, and the cultural meanings embedded in the makeup. It further analyzes how these cultural symbols can be integrated into sustainable product design, clothing, and tourism, emphasizing resource protection, reuse, and social acceptance. Materials such as crab shells, fabrics, and traditional lacquer art are examined as mediums for combining sustainable design with cultural heritage, demonstrating how social-psychological factors shape both the perception and practice of sustainable, culturally grounded design.

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