ESP-4228

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2025-11-28

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Vol. 10 No. 11 (2025): published

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Copyright (c) 2025 Lili Xu, Chun-Shuo Chen, Chaoqiao Yang

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How to Cite

Xu, L., Chen, C.-S., & Yang, C. (2025). Impacts of Service Scenarios on Consumer Recycling Behavior: A Chain Mediation Model Involving Consumer Immersion and Recycling Intention. Environment and Social Psychology, 10(11), ESP-4228. https://doi.org/10.59429/esp.v10i11.4228

Impacts of Service Scenarios on Consumer Recycling Behavior: A Chain Mediation Model Involving Consumer Immersion and Recycling Intention

LiLi Xu

Chinese International College, Dhurakij Pundit University, Bangkok, 10210, Thailand

Chun-Shuo Chen

Chinese International College, Dhurakij Pundit University, Bangkok, 10210, Thailand

Chaoqiao Yang

Chinese International College, Dhurakij Pundit University, Bangkok, 10210, Thailand


DOI: https://doi.org/10.59429/esp.v10i11.4228


Keywords: Service scenario; consumer immersion; recycling intention; recycling behavior; perceived policy effectiveness

Abstract

Grounded in the Theory of Planned Behavior and the Stimulus-Organism-Response Theory, this study constructs a chain mediation model comprising "service scenario—consumer immersion—recycling intention—recycling behavior," while incorporating perceived policy effectiveness as a pivotal variable to elucidate its mechanistic role in mobile phone recycling. Using SPSS and AMOS software questionnaire data (N=483) from Shandong, China. Findings confirm a significant chain path: service scenarios enhance consumer immersion, which in turn boosts recycling intention, ultimately driving recycling behavior. However, perceived policy effectiveness did not significantly moderate the relationships between immersion and intention, or between service scenarios and intention. These results provide theoretical foundations and practical implications for optimizing recycling service scenarios and strengthening policy communication.

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