ESP-4278

Published

2025-11-30

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Vol. 10 No. 11 (2025): published

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Research Articles

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Copyright (c) 2025 SeongJeong Yoon

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How to Cite

Yoon, S. (2025). A Study on the Positive and Negative Factors Affecting the Intention to Continuously Use SNS Based on the Value-Based Acceptance Model. Environment and Social Psychology, 10(11), ESP-4278. https://doi.org/10.59429/esp.v10i11.4278

A Study on the Positive and Negative Factors Affecting the Intention to Continuously Use SNS Based on the Value-Based Acceptance Model

SeongJeong Yoon

Department of AI & Bigdata, Swiss School of Management, Pellandini 4 6500 Bellinzona, Switzerland


DOI: https://doi.org/10.59429/esp.v10i11.4278


Keywords: Value-Based Acceptance Model; SNS; Social Losses; Continuous Use; Perceived Value

Abstract

In recent years, social networking services (SNS) have evolved into diverse forms and have become deeply embedded in everyday communication practices. At the same time, however, an increasing number of users have begun to withdraw from these platforms or migrate to alternatives due to concerns related to privacy breaches and the proliferation of competing services. A notable example is the 2018 Cambridge Analytica incident, which prompted widespread public criticism and led many users to abandon certain platforms out of fear of personal data misuse. The rapid growth of services such as Instagram, Snapchat, and TikTok has further diversified the SNS landscape, offering users new functional and social benefits.

Despite these developments, the negative personal and societal consequences associated with SNS use continue to grow, with users remaining vulnerable to financial, psychological, and physical risks. Rather than focusing on exceptional or highly publicized cases, the present study examines the everyday use of widely adopted SNS platforms. Specifically, it seeks to identify both the positive and negative factors that shape users’ perceptions and to analyze how these factors influence their intention to continue using SNS. The Value-Based Acceptance Model (VAM) is employed as the theoretical framework, as it uniquely enables the simultaneous assessment of benefits and sacrifices in technology use. Ultimately, the aim of this study is to provide evidence-based insights into how SNS platforms can be improved to mitigate personal and social harms while enhancing users’ overall experience.

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